Silicon Beach Fest

Big Brands, Startups and Social

When:
June 20, 2014 @ 10:00 am – 12:00 pm
Where:
General Assembly
1520 2nd Street
Santa Monica,CA 90401
USA
Categories:

Panelists:

  • Julie Thorne Engels, TRIBEMINT, CEO and Partner (Moderator)
  • Jeff Jenkins, Taco Bell, Resident Disruptor
  • Chris Denson, OmnicomMediaGroup USA (OMD), Director of Ignition Factory
  • Timothy Sovay, theAudience, Senior Vice President
  • Kyla Brennan, Hello Society, CEO
  • Eoghan Geoghegan, MomentFeed, Business Development Director
  • Mark Wallrapp, Facebook, Director of Strategic Accounts

This panel, we will discuss how startups work with big brands on innovative, engaging social media campaigns to build awareness, buzz, and sales.  Speakers will share their experience on working on social media campaigns large brands including entertainment (movie studios, labels), consumer products, airlines and more. We will discuss how startups can find out who in a big brand to start to pitch to (marketing, biz dev, product, etc) , how to coordinate a social campaign, and how to measure performance – what stats, and how to measure ROI, and how to turn one project into a lasting ongoing business relationship.